Top 5 Reasons Your Cannabis Website Needs a Blog
By Katherine Saab
You have a great website.
You have carefully crafted content.
Your product descriptions are clever and clear.
However, you just aren’t getting the traffic and engagement you want and need to be successful.
The question is; do you have a blog featured on your website? If not, start one.
Here are 5 reasons why you should start blogging on your website, today:
1.) Increase Website Traffic
Blogging is a powerful way to increase website traffic. There are several ways in which your blog content will help to drive more traffic:
SEO Keywords- researching keywords that your target audience would use to find products and services your company provides is the ‘gold’ to attracting more traffic.
When you use relevant keywords throughout your content, it will help increase your webpage ranking on Google, which will expose your content to more potential visitors.
Social Sharing- when you use social media sharing buttons on each blog post; you make it easy for readers to share your content on social channels. This creates the potential for increased exposure to larger groups through re-sharing.
If you create quality, optimized content that informs and inspires it will be shared and eventually bring many new readers to your website.
2.) Establish Yourself as an Expert
When you blog about subjects that are relevant to your brand and provide helpful information to your readers you build credibility. As your exposure to a larger audience grows, you become established as an expert in your area of the cannabis industry.
3.) Build Trust With Your Readers
Through your blog you will expose readers to your ‘Brand Personality’.
This will create a comfortable feeling with your brand, which will build trust. Trust is the key to increased purchases of products and services. Trust then leads to brand loyalty, which creates repeat customers.
4.) Engage With Readers
Blogging provides the opportunity to engage with your readers. By creating interesting content you can inspire discussions and comments and follow your readers comments. This creates the opportunity to interact with existing and new potential customers, thereby forming relationships and loyalty.
It cannot be stated enough; engagement with readers is the long term insurance of developing a brand loyal base of happy repeat customers.
5.) Generate Leads
When you consistently create content for your blog you are creating an opportunity for generating leads. You can do this in several ways.
By adding a call to action at the end of your blog post you can ask readers to sign up for your newsletter, offer a free download of an eBook you have created (consider this; a blog can help create material for an eBook) or create special offers designed for your readers
There is no question that blogging is an undisputed marketing strategy that delivers results. However, the challenge for small cannabis businesses is having the time to consistently create and post inspiring, relevant content.
If you find yourself rolling your eyes when you are told to start a blog, because you just don’t have the time, resources or expertise, you might want to consider outsourcing your blog. A cannabis content writer can create consistent posts with your brand personality or voice.
If this sounds like something you would be interested in, contact us for more information.