6 Ways Your Cannabis Business Can Rank Higher on Google
By Hunter Saab
The cannabis industry is growing…fast! New cannabis businesses are popping up daily. In this digital age you need to set yourself apart and expand your business, online and off. Which begs the question – "How do you get to the front page of Google?”
The answer is simple…strategy. Here are six SEO tips to take your cannabis business to the next level.
Perform Keyword Research
What terms or phrases describe your company? How about keywords someone may search for to reach your site? Keyword research is key to making sure people can find your business online. Incorporating strategic keywords in your web content and blog can help improve your ranking. Use tools like Google Analytics and Keyword Planner to find the best keywords for your business.
Optimize Website for Search
Having a website will increase your SEO ranking. But to stand out from the crowd, your site needs a unique design AND well written content about your cannabis business. In fact, content is one of the most important factors in how Google determines your ranking.
Make sure to have plenty of contact information not only for your clients/customers but also for your SEO ranking. Another way to help with SEO is to think outside the box and create unique and descriptive page titles that will grab visitors attention. Fill out description meta tags to give more details about each page. Learn more about how to use meta tags descriptions in the article Google Search Console.
Create Quality Content
Want more visitors on your site? Produce and share quality content. Make your blog a place for people to educate themselves about your service, product, learning materials, events, news and more! The more you blog, the more likely people will visit your site. It’s important to mention though that quality is vital here. Hundreds of bad blogs isn’t going to help you in the long run. In fact, this tactic is more harmful than helpful. Instead, focus on producing quality content geared towards your target audience.
Implementing the right SEO on the backend of your website is very important. There is a lot of material out there to educate you on it or you can hire a cannabis SEO expert or web developer to help you reach your cannabis websites SEO goals.
Use Cannabis Directory Listings
Add your business to payed and free business directory listings in the industry and outside! Sites like Ganjapreneur, Women of Cannabiz (ladies only), Marijuana Business Daily, Weedmaps, & Leafly are great tools for increasing leads. Another bonus? Having your website linked to a high ranking and traffic heavy site will increase your SEO! However, don’t sign up for too many at once, it can hurt your rankings if Google thinks you’re acting spammy.
Monitor Google Analytics
Hands down, Google Analytics is one of your most valuable resources for monitoring SEO. You can view in-detail reports of your traffic, post performance, visitor insights, popular content, user behavior, and so much more. Reviewing Google Analytics can give you a much better idea of how your cannabis business is performing online.
Good SEO is key into gain cannabis website traffic and higher Google rankings. You must be consistent, patient, and have informative or innovative content to reach your website goals! The devil is in the details when it comes down to it.
Need a cannabis website SEO expert or developer?
We are here to help you build your SEO and online presence to take your cannabis company to the next level! Helping cannabis businesses grow. Contact us today for a free consultation.