The Biggest Mistakes Cannabis Businesses Make on Social Media
By Hunter Saab
Cannabis companies are flocking to social media platforms.
Social media has created a community of cannabis activists, enthusiasts, creatives, influencers, consumers, and patients at a rapid rate. Cannabis businesses can reach many followers on Instagram, Twitter, Facebook, Youtube, and Pinterest in a short amount of time to spread awareness for their brand.
A business’s website is usually put on the back burner since there are so many hours in a day with your cannabiz.
But the truth is, you need a high quality and professional website.
1.) You Do Not Own Your Social Media Profiles
Yes, you have a unique username.
But at the end of the day, you don’t own your social media accounts.
If you don’t know already, social media channels are notorious for censoring cannabis accounts or even removing profiles completely.
Even if you do not violate any terms or conditions and create original content, your social account is always in jeopardy.
What if you woke up and your Twitter or Instagram account with 50,000 followers was removed?
Hence why having a website is so important.
2.) Having A Website Is Key For Communication
If your social media account was removed but you had a website…
Your followers and clients would always have a line of communication with you.
Not only is it important to have a website so your network can get in touch with you…
But also for new customers to discover your website.
And by “discover” I mean, having good SEO (search engine optimization) tactics supported by well written educational blogs.
Professional cannabis articles are a powerful way to convey your knowledge and message.
With rich and enticing topics, you can lead even more readers to your products or services.
3.) SEO (Search Engine Optimization)
SEO is how a website ranks on search engines like Google.
Your website can be on the 12th page of Google or on the first page depending on a number of factors.
Your Website Content (About, FAQ, Homepage, etc.)
This is barely scratching the surface of search engine optimization…
The takeaway here is that a professional website combined with a sound SEO strategy is one of the most effective ways to build your cannabis brand online.
*If you are not familiar with implementing direct SEO on your website a cannabis web designer can help you with your SEO goals and reach your desired audience and guide you through how to get on the first page of Google.
4. Direct People To Your Products With
Introduce customers with an easy-to-use mobile friendly e-commerce website.
Take full control of aesthetics and the user experience from the homepage to the shopping cart.
Manage your inventory and talk directly with customers.
Create customer profiles to track past orders and update them with the latest sales and offers via a weekly or monthly newsletter.
With a solid brand, a professional website, great educational content, SEO, and a good marketing strategy - you can have a very successful e-commerce store for your cannabis, CBD, or hemp business.
Don’t know where to begin with your website?
Looking for some guidance on a current web page?
Contact us to learn more on how we can help your cannabis, CBD, or industrial hemp business grow!