3 Key Ways to Market Your Cannabis Website
By Hunter Saab
You have an amazing looking cannabis website and you are ready to sell your products or services.
The trick is, how do you market your new website and gain more traffic and engagement?
Whether you are running a cannabis delivery, dispensary, CBD, or hemp products business, you are trying to figure out ways to spread awareness about your brand.
I understand the challenge, as I have many website clients call me and say:
“The website looks amazing, but we are not receiving the traffic we thought we would.”
Even with good SEO (Search Engine Optimization) you still need thought provoking content to start seeing more hits.
No one is going to “discover” your cannabiz on the first page of Google without you producing relative content.
Here are 3 key ways to market your cannabis website.
Research Top Ranking Keywords and Eye Catching Cannabis Blog Titles
Take a step back, and imagine yourself as a patient or customer.
If you were them, what would you type in a search engine to discover a cannabis product or service that’s right for you?
For example, what did you type in Google to come across this blog?
Catch my drift?
Make your content or blogs easy for people to come across. If you are having trouble coming up with a good topic or title for your blog, take a look at your competitor’s blogs that are ranking “high” on Google.
Now, do NOT directly copy someone else’s blogs or titles.
Google will penalize your ranking, pushing your content further down the search engines. Not to mention copying isn’t cool.
Instead, act strategically.
What is your audience searching for online that YOUR cannabis business provides?
Aim to be a problem solver.
2. Create Original Educational or Informational Cannabis Content
Generating a lot of web traffic is good, however, you also want to attract real people that will keep coming back for what you have to offer!
How do you do that you ask?
By producing blogs or videos that will establish your brand as an informative and educational resource.
The more content you create, the more you gain trust with your audience and ranking on search engines.
You might be thinking, though, where do I begin?
Answer unique questions that people might have or are always asking you.
Remember, you talk about these topics all the time in your business, to friends, or family.
For some, creating or writing cannabis content might not be that easy.
Don’t get discouraged!
If your not in a position to hire anyone yet, try your best to start creating video or written blogs for your website ASAP!
You need to be busting out content on your website at a minimum of one piece per week to start ranking in search engines! This is a key factor for increased, engaged website traffic and loyal customer development is key to your success! Make it happen!
3. Social Media
Now that you have original blogs or video content on your website, it’s time to spread the word!
First off, Rome was not built in a day. But Rome could have been built much faster with social media.
Begin by consistently distributing your great cannabis content across all your social media channels!
Don’t settle with having only a handful of blogs or videos that you keep re-posting the same titles over and over.
Bring something new to the table each week.
Also, consider working with cannabis social media influencers. The right partnerships can bring mass exposure for your cannabis or CBD business.
Above all, keep producing new content to keep your audience engaged, informed, and excited!
That one great blog or video can convert them to a new patient or customer!
You Have the Tools, Now it’s Time to Act
You now know how to take your cannabis website to the next level by producing valuable cannabis content.
But it’s only the beginning!
Even if you have one out of the many cannabis vlogs or blogs go viral, you still need to continually keep producing great cannabis content to attract customers to your website!
Keep it up cannapeople!
Want to learn more about SEO or how to market your cannabis website? Contact us!