Top 5 CBD Web Design Mistakes Businesses Make (And How To Avoid Them)
Do you want more people to shop your online CBD store?
If so, your website better be up to par.
Consumers have a lot of choices when it comes to the Cannabidiol products their purchasing.
Why is someone going to buy from you rather than from your competition?
There are a lot of factors at play including:
Type of Product
However, your website is a crucial piece of the puzzle.
While it might seem like any website will do, how you present your business online has a big impact on your bottom line.
In fact, just check out these top CBD web design mistakes.
1.) Distracting Design
The right images will make your site stand out…
That being said, though:
Moderation is key.
Too many graphics can quickly become distracting. While you certainly want to showcase your stunning products or services, a little goes a long way.
Too many CBD businesses make the mistake of settling on a sloppy design.
Customers, whether consciously or not, do notice the difference.
Hence why we recommend sticking with 2-3 colors for your design and using white space.
In other words, keep it simple.
2.) Minimal Information
On your CBD website, are there places where people can learn more about who you are, what you do, and why you do it?
Including key information on your site not only helps your customers, it also makes your business easier to find on search engines like Google.
Therefore, we recommend your CBD website should have:
Keep in mind these are only bare minimum requirements.
The more helpful information your website offers, the better.
Need help with writing?
420 Web Designs has you covered!
Learn more about our CBD Writing Services Here.
3.) Not Optimized for Search Engines
If you want your hemp company to be easy to find on Google, then you need to know about search engine optimization, or SEO.
To put it simply, SEO is what determines whether your business is on the first or last page of Google.
How do you make sure your CBD site ends up on first page?
Set up your website SEO for success from the beginning.
In addition, consistently publish keyword optimized content to share CBD education and improve your visibility on search engines.
4.) Difficult to Navigate
When a customer visits your website, is it easy for them to find what they’re looking for?
You only have a few seconds to capture someone’s attention.
If a site is slow or confusing to search through, chances are, people are not going to stay very long.
Let alone purchase anything.
So how can you help your CBD business avoid this?
Make sure your website is simple to navigate and is mobile-friendly.
Be sure to test your site on multiple devices to ensure a great user experience.
Not sure where to start first? Our team is here to help!
Learn More About Our 420 Web Design Services
5.) No Payment Processor
Website development for CBD business isn’t like other industries.
Simply put, there is a lot of grey areas and confusion when it comes to selling Cannabidiol online.
One challenge many CBD businesses are not prepared for is finding a reputable payment processor.
Why is this so important?
Many payment processors deny CBD businesses.
Therefore, it can be incredibly challenging finding the right company to work with.
To support businesses in this process, every company we work with for CBD web designs receives a list of qualified payment processors.
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