The Do's and Don'ts of Creating a Cannabis Logo Design
By Hunter Saab
There are a variety of factors to consider when developing your cannabis brand beyond thinking about whether or not to add a cannabis leaf.
Many cannabis, CBD, and hemp business owners ask me,
“What are the do’s and don’ts of creating a cannabis logo design?”
This is a great question with a lot of layers to it depending on your business, audience, location, and more!
Here are the do's and don'ts of creating a cannabis logo design.
Use a Stock Photo with Text or Clip Art
Many people starting out in the cannabis industry focus on their business and worry about their logo later…
Yet, your logo is your business!
You have one time to make a first impression to your patients or customers.
Don’t waste your time with an image you found online. A professional logo design is key to your success!
Copy Other Brands
Plagiarizing another company’s logo is lame, be original. Not to mention the risks of getting sued for copyright infringement for hundreds of thousands of dollars!
Stop worrying about what everyone else is doing and focus on developing your own brand!
Use Too Many Colors
Stick to 2-4 colors. It’s easier on the eyes and cheaper for printing.
Add Unnecessary Texts and Font Styles
Keep it simple by highlighting the name of your brand. Forget about listing everything you offer. Stick with only one or two fonts.
Change Your Logo Every Year
Unless it looks like shit and you don’t like it…stop changing it! By not being consistent, you are confusing your audience.
On top of this, you have not given your brand a chance!
Ask yourself - is it the logo that’s not working or is it your business?
Research Your Audience
Who is your audience? If your answer is “everyone”, you’re lost in the sauce! You must evaluate your audience based on your products, services, and your brand!
Your logo might be relatable to someone ages 18-35 but not 40-65+, for example. This is a good thing.
You need to know exactly who your audience is and how you are helping them.
Think Outside The Box
Create a logo that represents your unique vision. Go for something totally different than your competition or other businesses in the cannabis industry.
Draw A Sketch
If drawing is not your forte, it’s ok! Draw stick figures or whatever, it doesn’t have to look perfect, the idea is to brainstorm without judgement!
You might go through 10 rough sketches on a notepad or a napkin before you find what you’re looking for. Just have fun with it!
Simplicity Is Key
Make it easier on yourself and your audience. Develop a logo with one central object that is easy for your audience to remember.
Your logo designer can help you create something simple but powerful!
Get Second Opinions
Ask people who consume and don’t consume cannabis about your logo.
Gathering different perspectives can help you develop the kind of audience you want to attract!
Make It Legible With The Right Font
If you show someone your logo design to someone and they say “What does it say?” then you know you need to change the text.
Don’t take it personally, the font is just not easy on the eyes.
Is It Scalable?
If you make the logo bigger or smaller does it become distorted? If so, you need the necessary file types for print and web.
These are just a few top tips on how you can create an amazing cannabis logo.
Ready to get started or have more questions?
Let’s talk! We work with CBD, Hemp, and Cannabis brands to bring their visions to life. You dream it, we make it. Learn more about how 420 Web Designs can create a custom cannabis logo design for your business.