How to Grow Your Cannabis Instagram Account

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By Rachel Garland

If you want to attract more followers and increase your engagement on Instagram, you’ve come to the right place!

Currently, Instagram is home to over 1 billion monthly active users and growing.

Despite censorship and advertising restrictions for cannabis brands, the community here is thriving.


Most business owners are not taking advantage of all the opportunities this platform provides.

Using the right approach, Instagram is a powerful tool for not only building brand awareness but also increasing your sales. 

Keep reading to learn actionable steps you can take right away to grow your cannabis Instagram account.

Optimize Your Profile for Engagement 

First up, make sure your profile is on point.

You only have one chance to make a first impression.

If someone visits your page, how your profile looks plays a big role in whether they decide to engage with you.

Ideally, you want to make your page as enticing as possible to your target audience.

Your Instagram profile should include:

  • Public Not Private Profile 

  • Searchable Username (should match your business name)

  • High Quality Logo or Headshot

  • Enticing Bio (up to 150 characters)

  • Call-to-Action (include an enticing offer)

  • Link to Website 

Customizing your profile will help your business stand out and give your target audience a reason to follow you. 

Post Valuable Content Consistently 

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The number one thing all great Instagram accounts have in common?

They provide value.

Whether their page is a place for education or entertainment, they are bringing something to the table.

After all, why do you follow someone?

Chances are it’s because you’re interested in what they have to offer. The same goes for your page.

To grow your Instagram account, aim to share a minimum of one piece of helpful content a day such as:

  • Useful Tips

  • Educational Graphics

  • Helpful Resources

  • DIY Videos

  • Behind the Scenes 

Keep in mind that consistency is also key here. 

It is better to share one great post a day for a year than posting sporadically and then going MIA.
Therefore, create a posting schedule and stick to it. 

Results do not happen overnight.

But with passion, patience, and persistence your cannabis Instagram account will grow. 

Follow Your Target Audience 

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If you want to get more followers, you need to make the first move.

How else is anyone going to find you?

While people may come across your account, especially as it grows, in the beginning very few people are going to know about you.

If you want to attract your target audience, it’s up to you to reach out.

Therefore, I recommend following a minimum of a 100 targeted accounts per day. 

If you can do more, go for it!

As with anything, the more you invest into building your account, the faster it will grow. 

Be sure to follow people who are your ideal customers.

Remember, it is better to have a thousand engaged fans than ten thousand who are not interested in what you have to offer.

Incorporate Relevant Hashtags

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Do you want more people to see your Instagram posts?

Include relevant hashtags.


Instagram has become stricter over time when it comes to hashtags. Therefore, you will have to proceed with caution.

Certain hashtags such as #weed or #ganja are restricted and may actually shadowban your account if you use them.

In addition, if your page is brand new, you will face harsher restrictions than a page that has been up for several years, for example.

Reason being, platforms change and Instagram is trying to prevent spam, or so they say.


It is important to include relevant hashtags in every post. 

Aim to add at least 5-10 tags per post. 

This will increase your visibility and following, thereby expanding your reach and growing your account.

Engage With Your Community 

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Whether you have a hundred followers or millions, never stop engaging with your community.

Genuinely interacting with people is where the real magic happens on Instagram.

What’s the point of millions of followers if you don’t even acknowledge their feedback?

No account is “too big” to engage with their fans.

Here are some ways you can begin building community:

  • Like and comment on your follower’s posts

  • Ask your followers for feedback

  • Share helpful and valuable content 

  • Reach out to relevant influencers 

The most important part being - TAKE ACTION!

Good things take time and growing your cannabis Instagram account is no exception.

Slow and steady wins the race here.

If you consistently show up, engage with others, and provide value - YOU WILL GROW.

If you need some help in this process, 420 Web Designs is here.

Learn More About Our Cannabis Marketing Services

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