Highly Effective Cannabis Web Design Tips

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By Rachel Garland

Attract, engage, and convert your target audience with eye-catching cannabis web design.

You only have a matter of seconds to capture someone’s attention.

Put your best foot forward by showcasing an attractive website for your business.

Here are our top cannabis web design tips you do not want to miss!

Simplicity is Key

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Do you know a big mistake a lot of cannabis businesses make when it comes to their web design?

Presenting a cluttered site. When there are too many images, colors, and designs - the website is more difficult for users to navigate. Naturally, people will leave if it’s not easy to scroll through.

Of course, you want to keep visitors on your website as long as possible. Hence why simplicity is key. Aim to highlight the most important information. After all, a little goes a long way when it comes to web design.

Relevant Cannabis Content

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A big factor in how your website shows up on search engines depends on the relevance of your content. Google is looking for the quality and consistency of the information on your website.

For example, are you posting helpful blogs once a week or does your website only have a single page? The more quality cannabis content your website has, the more favorable it will be to search engines.

This is why we recommend creating and sticking to a monthly blogging schedule. Consistently sharing valuable content is one of the most powerful ways CBD and cannabis businesses can overcome advertising restrictions.

Mobile Friendly

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Is your website easy to navigate on a smartphone?

The number of mobile web users is quickly increasing. In fact, if you check out your website traffic, you’ll probably notice a significant portion, if not the majority, of your traffic is on mobile.

Therefore, it is vital that your cannabis or CBD website is mobile-friendly. Meaning, visitors should easily be able to access what they’re looking for, search on the site, and make a purchase if applicable.

Strategic SEO

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How high your cannabis website ranks on search engines has to do with SEO, or search engine optimization.

We mentioned earlier the importance of sharing relevant quality content. Well, this is where SEO comes into play. Essentially, search engine optimization is all about making your website as visible as possible online to your target audience.

By focusing on specific keywords and terms that your audience is using that are relevant to your business, your company can rank higher for those terms. SEO is what separates the first result you find on Google for say the search term “cannabis cookies” versus the last page.

Ideally, you want to focus on using the most frequently used and least competitive search terms your target audience is using.

Quick Load Time

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Getting a visitor to your website is one thing, getting them to hang out there is another. People are more likely to spend time on a website where they can easily find what they’re looking for.

If your website doesn’t give them what they want fast enough…

Straight up, they’re going to leave. This is why having a fast load time for your website is so important! A few seconds can mean the difference between a lifelong, paying customer and someone who says sayonara.

How do you make sure your website has fast load times?

Either do the DIY method and figure out the best option for your business OR hire a professional cannabis web designer who can set your business up for success.

Visible Contact Form

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Do you want to make as many sales as possible on your hemp, CBD or cannabis website?

Then, make sure visitors can easily contact you!

We recommend creating a visible contact form on your website. Keep in mind this should be on multiple places on your site. Remember, you want to make it as simple as possible for people to get in touch with you. This is especially important for service-based businesses.

We recommend showcasing a contact form on your menu and somewhere near the bottom of your website. This will help you maximize lead generation and increase sales.

These are just a few of our top cannabis web design tips!

We hope these help you grow your business and make more sales.

Have a question you want to see answered here?

Let’s chat! Leave your feedback in the comments below.

If you enjoyed this article and support cannabis business education, then be sure to share this on your networks or contact us to learn more!